For most children in India, school textbooks are agents of pain and frustration. Excessive content is obscured by cryptic language, and thus books ironically defeat the very purpose they set out to achieve—educating children. Jiva's number one goal was to shatter this tradition by producing textbooks that children would find so much fun and exciting, that they would actually forget they were learning. It has done so by producing a set of books that incorporate enjoyable illustrations, rich content, challenges, tips, games, questions and even role plays that get students to act out short scenes on technology in daily life.